Hello, my name is

Jennifer Lin

and I'm passionate about good design and good usability



Hello! My name is Jennifer Lin Liao and I am the founder of Rear Window Design. I have over twelve years of experience in the graphic and web design industry, having worked in both design firm and in-house settings. I enjoy all types of design, but my passion is web design.

I graduated from the School of Journalism at the University of North Carolina, where my focus was Visual Communications, with a minor in Art History. I currently reside in sunny Orange County California.

Web Design

Print Design



Tickets.com - A Subsidiary of MLB Advanced Media

Lead Designer

Design and help spearhead the complete redesign of www. tickets.com, a subsidiary of Major League Baseball Advanced Media. Create email campaigns and sweepstakes, sent to over 3 million subscribers. Aid in the product design of MyTickets Mobile, a web app for MLB teams to support mobile paperless ticketing. Work with various groups to gather project goals and user needs, which are transformed to wireframes, Axure prototypes and PSD mockups for web and mobile platforms.

2011 - 2012


Design Director

Translated business and user requirements for client websites into conceptual and visual solutions. Participated in product definition and strategy processes for B2B and B2C websites. Helped manage the interaction design process by tracking issues and collaborating with developers to ensure quality assurance for clients ranging from sports to non-profits.

2008 - 2010


Design Director

Redesigned corporate logo and established the visual branding for Capterra, an Inc. 5000 company. Conceptualized the vision, usability, layout and look of the corporate website (20,000+ visitors a day). Ensured cross- browser compatibility and performance of web applications. Took a lead role in both large seasonal redesigns and designing a number of mini-sites.

2006 - 2007


Web Designer / Graphic Artist

Designed, developed and maintained corporate website (3,000+ visitors a day). Led user experience efforts to rebrand backend customer portal and other new product features. Supported the marketing and sales team as the sole designer responsible for all email marketing campaigns, whitepapers, ebooks and product collateral.

2004 - Now

Rear Window Design

Founder / Freelance

Aided in the branding of companies through creation of logos, business identity and other promo items. Designed, developed and maintained over 40 sites. Integrated WordPress and other modules into client websites. Created simple, user-centric solutions that met business requirements, project goals and product vision.

2004 - 2006

Atlantic BT

Web Designer

Conceived and produced mockups, designs and HTML for e-commerce, non-profit and small business websites. Worked closely with the sales and project management teams to deliver finalized products to the clients.

Whether you're ready to get started or simply want to say, "Hello", I would love to hear from you. Use the contact form below and I will be in touch. And don't worry, I NEVER share your email!